Division - Sales & CRM

Your reps aren't lazy. Your CRM is asking them to do the wrong job.

• “Half our CRM data is out of date before anyone even notices.”

  The majority of CRM users say less than half their organisation's data is accurate, and adoption, not the software, is the number one reason CRM projects fail.

• “Our reps are back on spreadsheets and email within a month.”

  Reps fall back on Excel and email to store contacts, because logging a call in a CRM feels like admin work, not selling.

• “We've genuinely missed sales because the CRM data was wrong.”

  Deals get lost to incorrect CRM data: the wrong contact, a stale stage, a note that never made it in. The cost of poor hygiene isn't hypothetical.

• “Between a meeting and getting back to a desk, it's in a notebook, or nowhere at all.”

  By the time a field rep gets back to log a conversation at the end of the day, the detail that mattered is already gone.

• “Reps spend more time entering data than selling.”

  Sales reps still only spend around 40% of the working week selling; the rest goes on admin, search and system-switching.

A CRM only works if updating it is easier than not updating it.